Undoubtedly, Olamide is one of Nigeria’s best rap artists, he also doubles as the owner of YBNL. A record label that has other popular Artists like Adekunle Gold and Lil kesh.
As usual, Olamide’s latest hit WOSKE, have become a major hit for music lovers in Nigeria, with many longing for more hits. Olamide definitely knows how to shun out great videos too. His video is one of most watched on youtube and he enjoys ample play time on TV and radio.
Despite the wide acceptance of Olamide in Nigeria, he is yet to break through on the International music scene compared to other Nigerian artists, most notably Wizkid and Davido who have sold out shows abroad. These two heavyweight acts are taking the sound to a different level and giving constant remarks to the African culture.
It’s surprising to know that even Burna Boy and Eazi who only recently got into the Nigerian music scene are becoming more accepted in the international music space. Could Olamide’s indigenous style of music be responsible for the passive international acceptance of his brand? Or are there some other underlining issues at play here?
AfroPop VS Hiphop: Really What’s Olamide’s Style of Music?
Remember that the likes of WIZKID, DAVIDO and BURNA BOY started doing the same kind of music which we all know as AFRO POP today and the “WO” crooner Baddo started with the indigenious hiphop style which sold the likes of Ruggedman.
Also don’t forget there was a point he (OLAMIDE) was being compared to the like of MI (JUDE ABAGA), VECTOR and Ghanian SARKODIE, but today the story is different. The names of these other 3 hiphop artistes i just mentioned can be recognized loudly by any HIPHOP listener. This means they are still valuable to the HIPHOP world even in recent days with recent project from MI AND VECTOR which were total review of what hiphop in Africa should look like.
But the same cannot be said of the YBNL boss OLAMIDE who can not be properly fixed to being an AFROPOP or HIPHOP Artist. Could this mean that the only reason the international audience find it difficult to relate with the artist is because of his inconsistency to a particular sound or style of music?
As for me if the artist can choose a consistent platform weither with Yoruba or with English he (OLAMIDE) will make it to the international scene.
In conclusion FELA was just busy doing what he knows how to do best and still got the intternational recognition. JAYZ of ROCNATION just bought the marketing right of FELA songs and his kids are still living on his legacy. Seun Kuti was to perform in the just concluded GRAMMY AWARD. Now that is the power of the international world being involve in your craft.
What do you think?
I will like to know your opinion on this. Is it that olamide is not good enough for the international stage or he (olamide) is just want comfortable with being a local champion???